That move was followed by a stock exchange agreement in December. Rally's purchased over 19 million shares of Checkers common stock, including Also involved in the arrangement was the Giant Group, a masonry and portland cement company headed by Sugarman and holder of a large block of Rally's stock. In the exchange, Rally's issued shares of its common stock and a new series of preferred stock. The purchase made Rally's, with 27 percent of the outstanding shares, the largest holder of Checker's common stock.
Although it was not an official merger, the stock-exchange plan allowed Rally's and Checkers to restructure and consolidate their managerial staffs. Foley replaced Sugarman as Rally's chairman. Corporate headquarters also moved from Louisville, Kentucky, to Clearwater, Florida, into the same building housing the headquarters of Checkers.
This was a cost-saving move that combined the operational and administrative functions of the two companies. It thereby allowed for the benefits of a merger without obligating either company to undertake the costly accounting procedures required by the Securities and Exchange Commission. Among the benefits was a reduction in food costs made possible by the fact that the 5, restaurants in the CKE family were in a better position to leverage prices than was possible for the individual companies comprising the cooperative group.
The cooperative managerial team also sought to develop a new "positioning" strategy designed to counter the low-price promotional strategy employed by other major chains like McDonald's and Burger King in their special "value" packages and low-price promotions. As part of the new strategy, Rally's began experimenting with indoor seating, responding to the fact that about 50 percent of fast-food customers want to dine in.
Beginning in , as a test, it remodeled five double drive-thru units into restaurants with indoor dining, with encouraging but inconclusive results. In addition, it has permitted a few franchisees to open Rally's restaurants in some empty buildings that had formerly housed restaurants using concepts incompatible with a double drive-thru arrangement. The new spots with the keynote motto--"Make me a burger.
Hold the hype. Fresh Foods, comprised of wholly owned subsidiaries, packages and markets branded sandwiches in its prepared food division. Nonetheless, Rally's continued to face problems. Its slide in a very difficult market needed to be reversed, but the following year there was no indication of an imminent turnaround. The company's original strategy of offering a good hamburger at a low price was still losing to the marketing strategies of much larger competitors.
In addition, Rally's remained a defendant in putative class-action lawsuits originating in which were yet to be resolved and could prove costly. In , Rally's and Checkers announced that they would merge operations in a stock swap. The merger was complete in the summer of , and thereafter the two operated as brands of the Checker's Drive-In Restaurants holding company. WSMP planned to work with Checkers and Rally's to create a new line of sandwiches available in supermarkets and had the capacity to produce four million microwaveable burgers a week.
This move was followed by a partnership with Canteen Vending Services in late June, a company that planned to make Rally's and Hardees and Blimpie's sandwiches available through vending machines west of the Mississippi in over 7, locations. July saw the introduction of Rally's' new USA combo meal, which included a chili-cheese hot dog, french fries, apple-pie turnover, and a soft drink. It was launched at the same time as new ten- and second ads promoting the product.
September saw an even more momentous change: Rally's and Checkers merged at last, picking up a Rally's investor company Giant Group Ltd. The management of all three companies was pleased with the deal, stating that they hoped to save money and use the increased cash flow to add more sit-down dining to Rally's and Checker's drive-through restaurants, and to remodel Rally's exteriors to be more welcoming to customers.
We have received your request and will respond shortly. Restaurant Information Search for a restaurant location using city, state or zip code or search for the restaurant number from your receipt. City, State or Zip. Restaurant Number. List View. Map View. Date of Visit. Visit Time. Employee Name. RBW Spartan. Checker's is definitely upper echelon of fast food.
Northern Gator. It's a solid tier 2. Love Tier 2 more than Tier 1. Chick Fil A. Free Plax. Earles and Jensen - Bleachy and the. Foghorn Leghorn. Hellman's and Best Foods mayonnaise.?? It's so fucking good.
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