Twitter users can change their privacy settings to protect their tweets. But for brands, this limits interaction and engagement. To maximize engagement and public conversation with your brand, make sure your tweets are set as public. Plus, adding a high-quality visual component can boost engagement. Disney, for example, generates excitement for the new Cruella movie by sharing a high-quality trailer on its Twitter account.
With an 11 second video sharing the details, less needs to be written:. Be original, be sincere and be human!
By tracking important analytics like top tweet, new followers, engagement and Twitter reach percentage, your brand will have qualitative data showing what content performs well. Tracking analytics will also give you an idea of the days of the week and best times of day for your brand to share content and for optimal engagement.
Then, use a scheduling platform like Hootsuite to make sure those planned posts are always published at those ideal times. Doing any of the following will result in the removal of your Twitter verified badge. And if you lose it, you might not get it back. By the way, doing any of the following is always a bad idea, regardless of whether your account has been Twitter verified or not.
Think again. Only Twitter can verify accounts and give accounts the verification badge. Any profile that puts a fake badge anywhere on their Twitter account to imply that Twitter has verified them, will get their account suspended.
You were verified because your account was deemed authentic, credible and something the public is interested in. Whatever you were verified with, keep it unless you have a legitimate reason, e. But also, promoting hate or violence of any kind, including harassing other Twitter users and sharing gruesome imagery of any kind, will result in your account being suspended and unverified. Not sure about Twitter Rules? Here's how to get verified on Twitter by submitting a request.
Beyond that, Twitter has some strict requirements for anyone looking to get approved. In short, your account must be authentic, notable, and active :. If you feel that you fit the criteria for a blue verification check, filling out Twitter's request form is easy.
Log into your account , then click "More" on the left side of the page. On the right side of the page, click "Account information. On the account information page, find the tab that says "Verified. A pop-up will appear, explaining what verification means. Click "Start request. You'll be asked which of the six categories you fall into. Select one and click "Next.
Depending on which category you picked, you'll be asked for more details, and proof that you actually fit in that category. This proof might include news articles written about or by you, your official website, or a certain follower threshold.
At the end of , Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines. As part of this effort, Twitter put a pause on accepting public submissions for profile verification. In May , Twitter verified politicians who appeared on general election ballots and introduced US election labels to indicate in which race politicians were running. Now in May of , Twitter has reopened verification for public figures and accounts of high interest in the previously mentioned categories.
Now that verification is reopened, Twitter has a few requirements about the presence, activity and profile status of the accounts applying to be verified.
Considering the overwhelming interest in verification, Twitter needs to set some fundamental benchmarks on what types of accounts benefit from verification. To help accounts in the specific six categories mentioned above, the social network provides a large amount of detail on their official verification help center , so be sure to confirm the specific details for your industry or niche before applying.
In general, there are a few key steps to demonstrate the authenticity and notability of your account:. Fortunately, the categories and requirements tie directly into the steps of the new verification process on Twitter, so once you have this information squared away, you are well on your way to applying for the blue checkmark badge.
If you feel your brand or influencer profile is all ready to begin the verification process, the steps to get started are now actually fairly simple. The Twitter verification process is now self-serve from within the platform. The next step after choosing your category will vary depending on what you chose. Reddit Pocket Flipboard Email.
Twitter will begin verifying accounts that are in the public interest with a new process starting on Thursday. Who can qualify, and how can I sign up? Next Up on Recode. The Latest on Vox. Why movies tilt the camera like this By Marie Cascione. Soul food and the stories it tells about America By Jamil Smith. The Taliban, explained By Sam Ellis. Facebook is quietly buying up the metaverse By Peter Kafka. Sign up for the newsletter Sign up for The Weeds Get our essential policy newsletter delivered Fridays.
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